LIVE NOW Black Friday Reimagined: Milpali's Ethical Stand

At Milpali, we are rewriting the narrative of Black Friday.

In a world where Black Friday often stands for consumption at its peak, we at Milpali choose a different path—one that is carved out with intention, sustainability, and support for the real stars of our show, the artists.

We are a swimwear brand that believes in the power of stories, and every product we create has one to tell. Our prints are more than just patterns; they are narratives, a canvas where every colour and line has its roots in a tradition, a history, or a personal journey of an artist.

Our Ethical Approach

As a zero-waste, on-demand enterprise, we shun the path of overproduction that often comes hand in hand with fast fashion. Our business model is built on the foundation of producing what is needed, ensuring that no excess stock ends up in landfills. This Black Friday, while others slash prices, we’re raising the value—of the artistry, the craftsmanship, and the environment.

Artists Over Discounts

Instead of conventional discounts, we are using this day to spotlight the artists who make Milpali what it is. A larger portion of each sale will directly benefit the creators, honouring their invaluable contribution and supporting the sustainable practices that make our garments truly one-of-a-kind.

The Heartbeat of Milpali

Our customers understand that when they choose Milpali, they're not just picking out swimwear—they are choosing a piece of art, a fragment of a story, and a commitment to eco-friendly practices. This Black Friday, we reaffirm these values and invite our customers to join us in this celebration of culture and conscious consumerism.

Beyond Just One Day

This is not a one-off. Our dedication to our artists and the planet extends beyond Black Friday. We are committed to maintaining sustainable practices and ensuring fair remuneration for our artists throughout the year. This Black Friday is just one of the many days we celebrate our ethos by increasing their revenue by 50%, without increasing the price tag.

A Call to Action

Join us in this movement of mindfulness and meaning. When you choose a Milpali piece, you are supporting a network of artists and taking a stand for the environment.

Thank you for being part of our journey. Together, we are not just changing the way we dress, but the way we think about the fashion industry as a whole.

Behind Every Pattern, a Person. Behind Every Sale, a Purpose.

Be part of the change.